Case studies

Haze Hair Craft · Global

Haze Hair Craft: Website & Custom CMS for a Hairstyling Brand

Case study: a fast ecommerce-ready website and custom CMS for Haze Hair Craft, built to present performance hairstyling products with a sharp, confident brand.

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The challenge

Present a performance hairstyling product range with a sharp, confident brand, and give the team a content system they can manage without a developer.

The approach

Designed a fast, responsive website around the products and built a custom CMS for day-to-day updates, with technical SEO foundations from the start.

The result

A live brand website on its own custom CMS that the team can update independently.

About the project

Haze Hair Craft makes performance-driven hairstyling products for people who want to look stylish, sharp and intentional. The brand needed a website that matched that positioning and a content system its team could run without a developer.

Why it mattered

A grooming brand is judged in seconds. The site had to load quickly, show products clearly and make the brand voice obvious, while staying simple to update as the range grows.

What I built

  • A responsive brand website designed around the product range
  • A custom CMS so the team can manage products and content themselves
  • On-page and technical SEO foundations: clean structure, headings, metadata and fast page loads

See the live site at hazehaircraft.com. Need something similar? Explore my web platform and custom CMS service.