Product brands (UK, US & Australia) · Global
Growth Marketing for UK, US & Australian Products
How I plan SEO, paid search, content and email funnels for product brands selling in the UK, US and Australia, with each market treated on its own terms.
The challenge
Reach buyers in three English-language markets that search and buy differently, without wasting budget on one-size-fits-all campaigns.
The approach
Built separate SEO and paid-search plans per market, optimised conversion paths, and added email and CRM funnels for repeat purchase.
The result
A repeatable, measurable growth process with regular reporting and clear next actions for each market.
The brief
Product brands selling into the UK, US and Australia compete in three different search markets, with different buyer language, seasons and competitors. One generic campaign rarely works for all three.
My approach
- Market-by-market SEO: keyword research, on-page, technical and link-building work tuned to each country
- Paid search and social: PPC campaigns analysed for return, with budgets moved toward what converts
- Conversion focus: e-commerce conversion optimisation and landing-page improvements
- Lifecycle marketing: email and CRM funnels (ActiveCampaign, HubSpot) to turn first-time buyers into repeat customers
Reporting
Every engagement ends in clear performance reports with specific recommendations, so the next step is always obvious.
Looking for the same kind of growth support? See my digital growth and SEO service.