Case studies
Travel & tourism brands · Nepal
Digital Campaigns for Travel & Tourism Brands in Nepal
SEO, content and paid campaigns for travel and tourism brands, designed to reach international travellers planning trips to Nepal.
The challenge
Reach travellers who research trips for weeks, and stay visible until they are ready to enquire.
The approach
Built destination-focused SEO and content, seasonal paid campaigns and email follow-up for unconverted enquiries.
The result
A year-round campaign structure covering inspiration, planning and enquiry, with performance tracked at each stage.
The brief
Travel buyers research for weeks before they book. Travel brands need to appear at each stage, from early inspiration to the final enquiry.
My approach
- Destination SEO: content and technical SEO around trips, treks and travel planning queries
- Storytelling content: pages and posts that answer real planning questions and build trust
- Paid and social: campaigns timed to travel seasons and measured on enquiries
- Email and CRM: follow-up for travellers who enquired but have not yet booked
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